About us

Demand, trust, innovation and passion for what we do with our customers and partners

Ideal Brand Group was born out of the need to aggregate the various brands that have been created over the last few years, operating in various areas of the communication and marketing sector.

Founded in Braga, it conquered some clients in the region in the first years of activity, and currently has worked with companies both nationally and internationally.

Ideal Brand Group has in its portfolio, brands that cover the communication and marketing sector, from Brandup with digital marketing services, Wemotion with creation and development of motion graphics, Belkapa with the commercialization and installation of digital signage solutions. and recently Luso Care, an online platform for selling health care products.

Our commitment remains, as well as our mission, vision and values. Helping companies grow in the ever-changing digital world.

Ideal Brand Group aims to consolidate in the market, maintaining the demand, trust, innovation, and above all the passion for what we do with our customers and partners.

The Ideal Brand Group Brands


Brandup is the creative company of the group, with designers, marketers and programmers, able to help unlock the fast growth of companies and give birth to brands focused on performance.


Wemotion is a creative company exclusively dedicated to the creation of animated videos for the most different applications, whether promotional videos, ads for social networks, product promotion, advertising spots, explanatory videos, digital signage, design for broadcasts or brand presentations.


Belkapa specializes in hardware for Digital Signage. A communication system for advertising and or informational purposes, based on electronic panels placed in public spaces with the purpose of attracting the eyes of those who pass by.

Luso Care

Luso Care is a Portuguese brand created with the desire to ensure that its customers discover the best and most effective products on the market when it comes to sustainability.

How we grow

  • February 2016


  • May 2016

    Criaçã da marca Brandup

  • March 2017

    Internacionalização de clientes (Angola, Luxemburgo, Suiça e Espanha)

  • March 2021

    Novas instalações

  • April 2022

    Criação da marca Wemotion

  • September 2022

    Criação da marca Belkapa

  • November 2022

    Processo de certificação de serviços da Idealbrand

  • January 2023

    Lançamento online da marca Luso Care